Introduction to Business

This overview of how business works is great for students trying to figure out whether a career in business is right for them, employees looking to understand more about their companies and build their business acumen, and entrepreneurs planning to start businesses.

In Introduction to Business, you will study the concepts, principles and operations of private enterprise. You’ll compare and contrast sole proprietorships, partnerships, and corporations – and the advantages and disadvantages of each. You will explore the functions of modern business management, marketing, and ethics and social responsibility that can improve or tarnish a brand. You’ll also look at the human resource management side of running a business, and learn how employers can motivate their employees. Finally, you’ll address the numbers side of running a business and examine bookkeeping, accounting, financial management, and financial statements.