Introduction to Business

Introduction to Business discusses concepts, principles, and operations of the private enterprise system. Gain knowledge of bookkeeping, accounting, financial management, and other concepts.

What you’ll learn

  • Understand principles & operations of private businesses
  • Evaluate world-wide economic systems in businesses
  • Knowledge of legal forms of business ownership
  • Learn about sole proprietorships, partnerships, and corporations
Introduction to Business

$79

Plus membership

3 Credits

All courses include:

eTextbooks

2 to 3-day turnaround for grading

Multiple chances to improve your grade

On-demand tutoring & writing center

Student support 7 days a week

$79

Plus membership

3 Credits

All courses include:

eTextbooks

2 to 3-day turnaround for grading

Multiple chances to improve your grade

On-demand tutoring & writing center

Student support 7 days a week

Introduction to Business

$79

Plus membership

3 Credits

About This Course

|
ACE Approved 2023

Concepts, principles, and operations of the private enterprise system are identified while taking our Introduction to Business online course. You will compare and contrast sole proprietorships, partnerships, and corporations, and discover advantages and disadvantages of each. Also discusses the functions of modern business management, marketing, ethics in business, and social responsibility. Bookkeeping, accounting, financial management, and financial statements are also examined during Intro to Business.

Course Outcomes

Exhibit an understanding of the concepts, principles, and operation of the private enterprise system.

Evaluate and contrast major economic systems in businesses throughout the world.

Describe the various legal forms of business ownership such as sole proprietorship, partnership and corporation, the nature of each, the processes involved in creating each and the advantages and disadvantages of each.

Identify the functions of modern management in business organizations and how these functions are evolving in response to changes in the external and internal environments in technology, diversity, competition and governmental regulations.

Exhibit an understanding of the marketing function and describe the concepts and processes involved in designing product strategy, promotional strategy, distribution strategy, and pricing strategy.

Explain the importance of and the role of the financial management function and illustrate the concepts and processes involved in managing the acquisition and allocation of short- and long-term funds.

Demonstrate the importance of business ethics and social responsibility to the long-term success of businesses and society's well being.

Assess the various methods used to understand natural phenomena and the human impact on it, and analyze the steps taken to protect the environment.

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Course Text

Prefer the hard copy? Simply purchase from your favorite textbook reseller; you will still get the eTextbook for free. The required eTextbook for this course is included with your course purchase at no additional cost.

Understanding Business

Nickels, William G., James M. McHugh, and Susan M. McHugh. Understanding Business, 12th edition. McGraw-Hill, 2019. ISBN 9781259929434

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