Introduction to Business
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Introduction to Business is a great course for students trying to figure out whether a career in business is right for them, employees looking to understand more about their companies and build their business acumen, and entrepreneurs planning to start businesses.
In our online Introduction to Business course you will study the concepts, principles and operations of private enterprise. You’ll compare and contrast sole proprietorships, partnerships, and corporations – and the advantages and disadvantages of each. You will explore the functions of modern business management, marketing, and ethics and social responsibility that can improve or tarnish a brand. You’ll also look at the human resource management side of running a business, and learn how employers can motivate their employees. Finally, you’ll address the numbers side of running a business and examine bookkeeping, accounting, financial management, and financial statements.
Buy the course for only $59 and get a copy of the included eTextbook at no additional cost
By including eTextbooks in our courses, StraighterLine is helping students achieve their academic goals by providing best-in-class tools to make studying more convenient.
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The course was easy to following and the quizzes were helpful in preparing for the graded exam.
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The course was easy to following and the quizzes were helpful in preparing for the graded exam.
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Wonderful course. I learned so much about business basics. I feel it has given me a great foundation to stand on as I move towards starting my own business.
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Wonderful course. I learned so much about business basics. I feel it has given me a great foundation to stand on as I move towards starting my own business.
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It was really hard. Provide useful study material
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Good course, well laid out quizzes and tests. I used this course as my first and the proctoring and everything was very easy.
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It was great to do it at my pace. I completed the class in 7 days.
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Good course to take to give you a basic understanding of business.
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Very straightforward.
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Awesome speed of earning three college credits!
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Awesome speed of earning three college credits!
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I liked all of it
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I liked Blackboard, multiple choice, go at your own pace... etc...
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I liked that I could go at my own pace.
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I liked that it was self directed
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I liked that it was self- paced and for independent studies.
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I liked that the tests were only 25 questions
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I liked all of it
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I liked Blackboard, multiple choice, go at your own pace... etc...
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I liked the games that helped me retain the information and I liked having access to my grades to help me prepare for my final.
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I liked the lessons because the reading was difficult but the lessons somewhat helped me understand better.
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I liked the simplicity
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I liked that I could go at my own pace.
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I liked that it was self directed
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I liked that it was self- paced and for independent studies.
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I would have to say the reading assignments and grasping the information in a timely manner.
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It was very interesting and engaging.
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I've been in Business for QUITE a while. This was a GREAT refresher. Tests challenged my knowledge!!!
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No written assignments.
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I liked that the tests were only 25 questions
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Overall, the course was great
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I liked the games that helped me retain the information and I liked having access to my grades to help me prepare for my final.
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I liked the lessons because the reading was difficult but the lessons somewhat helped me understand better.
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I liked the simplicity
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I would have to say the reading assignments and grasping the information in a timely manner.
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It was very interesting and engaging.
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I've been in Business for QUITE a while. This was a GREAT refresher. Tests challenged my knowledge!!!
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No written assignments.
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Overall, the course was great
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Course Objectives
After completing this course, you will be able to:
- Exhibit an understanding of the concepts, principles, and operation of the private enterprise system.
- Evaluate and contrast major economic systems in businesses throughout the world.
- Describe the various legal forms of business ownership such as sole proprietorship, partnership and corporation, the nature of each, the processes involved in creating each and the advantages and disadvantages of each.
- Identify the functions of modern management in business organizations and how these functions are evolving in response to changes in the external and internal environments in technology, diversity, competition and governmental regulations.
- Exhibit an understanding of the marketing function and describe the concepts and processes involved in designing product strategy, promotional strategy, distribution strategy, and pricing strategy.
- Explain the importance of and the role of the financial management function and illustrate the concepts and processes involved in managing the acquisition and allocation of short- and long-term funds.
- Describe the risk management functions and explain the concepts, processes and strategies involved in managing risk in a business.
- Demonstrate the importance of business ethics and social responsibility to the long-term success of businesses and society's well being.
Topic | Lesson Topic | Subtopics | Objectives |
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1 |
Introduction to Business and Economics |
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2 |
International Business |
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3 |
Ethical Business Behavior |
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4 |
Types of Business Ownership |
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5 |
Small Business |
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6 | Management |
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7 |
Business Organizations |
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8 |
Human Resource Motivation |
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9 |
Human Resource Management |
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10 | Marketing |
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11 |
Pricing Products and Services |
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12 | Accounting |
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13 |
Financial Management |
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14 |
Financial Institutions and Money |
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15 | Course Review |
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There are no prerequisites to take Introduction to Business.
The required eTextbook for this course is included with your course purchase at no additional cost. More information on StraighterLine eTextbooks
Prefer the hard copy? Simply purchase from your favorite textbook retailer; you will still get the eTextbook for free.

Understanding Business has long been The Gold Standard and preeminent teaching and learning experience ever created for Introduction to Business.Our experienced and diverse authors and long-tenured editorial team have by listening to you have created a product that meets the needs of nearly all classrooms no matter the size teaching modality or learning objectives. The content is unmatched in depth breadth currency and relevancy and is presented in an extremely readable format for students with all learning styles. A wealth of supporting technology engages students enriches learning furthers understanding and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and include strategies that enhance retention making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes.Nickels/McHugh/McHugh Understanding Business 12th Edition does more than teach—it creates students prepared to impact the world.
StraighterLine provides a percentage score and letter grade for each course. A passing percentage is 70% or higher.
If you have chosen a
to award credit for this course, your final grade will be based upon that college's grading scale. Only passing scores will be considered by Partner Colleges for an award of credit.There are a total of 1000 points in the course:
Topic | Assessment | Points Available |
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3 |
Graded Exam #1 | 125 |
5 |
Graded Exam #2 |
125 |
7 | Graded Midterm Exam | 200 |
10 |
Graded Exam #3 | 125 |
13 |
Graded Exam #4 | 125 |
15 | Final Graded Exam |
300 |
Total | 1000 |
Final Proctored Exam
The final exam is developed to assess the knowledge you learned taking this course. All students are required to take an online proctored final exam in order complete the course and be eligible for transfer credit.
Introduction to Business is a great course for students trying to figure out whether a career in business is right for them, employees looking to understand more about their companies and build their business acumen, and entrepreneurs planning to start businesses.
In our online Introduction to Business course you will study the concepts, principles and operations of private enterprise. You’ll compare and contrast sole proprietorships, partnerships, and corporations – and the advantages and disadvantages of each. You will explore the functions of modern business management, marketing, and ethics and social responsibility that can improve or tarnish a brand. You’ll also look at the human resource management side of running a business, and learn how employers can motivate their employees. Finally, you’ll address the numbers side of running a business and examine bookkeeping, accounting, financial management, and financial statements.