By Brittany Hege
Getting a job. You can do it the easy way or the hard way. All right, so I lied. There is no easy way out, or shall I say, into employment and a career. But, if you're taking online college courses from StraighterLine in pursuit of your degree, you're just a mere URL hop and a mouse click away from one of the best tools for getting noticed by prospective employers: Twitter.
Follow our handy-dandy Twitter tips and you'll land that job interview in no time. Don’t wait to start. You can start building your Twitter presence now, so you’ve established some history and followers by the time a prospective employer decides to check you out.
First, you've got to establish how you want to represent yourself to other online users. And you do that by carefully choosing your Twitter bio, a sort of virtual nametag.
Be creative and use strong words. For example, if your expertise lies in interactive marketing, use a description like “Interactive Guru”. Not only is the title fun and conveys confidence, but most importantly, it includes a term that recruiters look for when searching out new employees. Just pick your occupation and add “Ninja,” “Rockstar,” or “Maestro” to the end of the tagline.
Now that you've got a fierce Twitter bio, be sure to follow companies and brands that relate to your field of work. Just don't go follow-crazy. It's better to keep up with five familiar companies, preferably ones that you're interested in working for, than to add 200 mediocre entities.
So you've added your prospective boss on Twitter. Time to familiarize yourself with his or her likes and dislikes. When you find a common interest, say grammar, pounce! Send him or her a funny, yet appropriate meme like “Tracy Morgan on Grammar.”
If you don't feel comfortable tweeting to your possible future boss, you can always tag the corporation you want to work for in a tweet. Let's say that big ad agency you've been eyeing was just named the city's best place to work. Just send the company a tweet with: “Congratulations. I'd love to see firsthand what it's like to work at the city's best place to work.” Even better, attach a link to your online resume or portfolio.
And don’t forget to tweet about relevant articles you find and throw in your two cents about news events that relate to the industry/job/career you want to snag. This lets you show off your interest, experience and competency just in case somebody decides to check you out by scoping out your Twitter feed. (They can do that, you know, and they often do when checking out a potential candidate. Keep that in mind when you want to tweet that cute LOLCat pic you found!)
Good luck, and with these Twitter tactics from StraighterLine, you'll be on the company's good side before you even walk into your interview. So tweet on, hungry job seekers.
Bonus Tactics Too!
- Follow your prospective boss(es) on Twitter, so you can understand what they're doing and can position yourself to appeal to them.
- Tweet relevant industry trends to let hiring companies see how much you know.
- RT and reply to prospective boss tweets to get yourself on their radar.
- Ask for an interview, because hiring companies might now realize that you'd like to have one. (If you don't ask, how will they know?)
About the author . . . . Fresh out of art school and obsessed with digital music, Brittany uses her love of sound to inject her writing with rhythm and just the right amount of rhyme. When she's not tweeting, blogging, or facebooking, she's either at a local concert or playfully poking fun of reality TV stars (and enjoying every second of it).
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