Author: Jeffrey Simons

Guest blogger Jeffrey Simons has been in advertising since the mid-80s, when faxes were “new technology” and portable computers were the size of suitcases. Now, as Storyteller-in-Chief for his own social media consultancy, JL Simons Marketing & Advertising Consulting, he gets to tell true stories to interested readers for deserving brands.

  • Welcome to the New StraighterLine!

    Jeffrey Simons

    By Jeffrey Simons When a traditional brick and mortar school starts bursting at the seams with too many students and not enough space, they build a new dorm, expand their student center, knock down some trees and put up a new building or two with more classrooms. When an online college course provider like StraighterLine expands, we do it by launching a bigger, better website complete with new functionality, more courses and even a few surprises. Welcome to StraighterLine 2.0. Over the next few days on the blog, we’ll be looking at some of the most important changes that will make your experience as a StraighterLine student better than ever, including: 15 New College Courses Professor-Led Courses Cohort-Based Courses ...

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  • How You Can Help End the Nursing Shortage

    Jeffrey Simons

    by Jeffrey Simons There may never be a better time to become a nurse. America’s baby boomers are aging. At the same time, Americans are living longer. The government projects that there will be more than 880,000 new jobs for nurses created between 2010 and 2020. And the American Association of Colleges of Nursing is predicting a shortage of trained nurses. That increasing demand means increased opportunities for those who want to become nurses. Even better, getting a nursing degree has never been easier. There are more than 4500 nursing programs in the US. And many of the leading online colleges and universities offer nursing programs designed for working adults, so you can pursue your degree while balancing family responsibiliti ...

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  • Today’s Lesson: How to Become a Teacher

    Jeffrey Simons

    By Jeffrey Simons Ever since 1834, when Pennsylvania became the first state to require future teachers to pass a test of reading, writing and arithmetic, the process of becoming a teacher has been in a constant state of flux. If you’re wondering how to become a teacher today, teachers must possess a bachelor’s degree, as well as a state-issued certification or license. And that’s just the minimum. Many teachers have to go back to school to get advanced degrees or flesh out subject matter mastery to stay competitive. Some states now require teachers to earn a master’s degree after receiving their certification. Getting a degree in education can lead to more than just a job as a teacher. The highest paying positions in the fi ...

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  • Happy Birthday, Bill Gates: Education Innovator and Disruptor

    Jeffrey Simons

    Happy Birthday, Bill Gates: Education Innovator and Disruptor By Jeffrey Lee Simons Some people wouldn’t think that a student who dropped out of Harvard after less than 2 years would make much of himself. In the case of Bill Gates, they’d be wrong. Gates went on to found Microsoft and become one of the most successful, wealthiest people in the world. And while everyone knows about his role in the personal computer revolution that literally changed the way the world works, not everyone knows about Bill’s roll in the education revolution, including advances in online education. Bill and his wife Melinda run the Bill & Melinda Gates Foundation, which according to the Economist is the largest transparently operated chari ...

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