Introduction to Business
This overview of how business works is great for students trying to figure out whether a career in business is right for them, employees looking to understand more about their companies and build their business acumen, and entrepreneurs planning to start businesses.
In Introduction to Business, you will study the concepts, principles and operations of private enterprise. You’ll compare and contrast sole proprietorships, partnerships, and corporations – and the advantages and disadvantages of each. You will explore the functions of modern business management, marketing, and ethics and social responsibility that can improve or tarnish a brand. You’ll also look at the human resource management side of running a business, and learn how employers can motivate their employees. Finally, you’ll address the numbers side of running a business and examine bookkeeping, accounting, financial management, and financial statements.
Introduction to Business from McGraw-Hill
Introduction to Business with eTextbook from McGraw-Hill
- BUS101 eTextbook (an $85.39 value)
* A 3-credit StraighterLine course is estimated to require approximately 75 hours of study time. Dedicating 17-20 hours per week should allow a student to finish within a single month subscription. That estimate is not guaranteed, and individual experience may differ. Prices do not include books.