| Topic | Lesson Topic | Subtopics | Objectives |
| 1 |
Introduction to Business and Economics
|
- The Nature of Business
- Risk and Profit
- Economics
- Economic Systems
- Supply and Demand
|
- List the main elements comprising the business environment and the importance of each.
- Describe the process of risk-taking in business and the relationship to profit or loss.
- Define economics, classify the key economic indicators, and the impact on the American economy.
- Identify and describe the four major economic systems and distinguish which type the U.S. system most closely resembles.
- Define supply and demand and explain how the equilibrium price is found.
|
| 2 |
International Business
|
- Theories of Comparative and Absolute Advantage
- Importing and Exporting
- International Business Strategies
- Forces Affecting Trade
- Trade Agreements and Organizations
|
- Describe the roles of comparative and absolute advantage in the global market.
- Compare and contrast the effects of importing and exporting on a country's economy.
- Examine the different methods of expanding a business internationally.
- Identify and characterize the different forces affecting international trade.
- Appraise the trade agreements and trade organizations that structure the international marketplace.
|
| 3 |
Ethical Business Behavior
|
- Social Responsibility
- Types of Corporate Responsibility
|
- Explain why a business should be held to certain standards of ethics and in what ways a business is responsible to the community.
- Describe the responsibilities a business has to its employees, customers, and investors.
|
| 4 |
Types of Business Ownership
|
Sole Proprietorship
Partnerships
Corporations
Mergers and Acquisitions
Other Forms of Ownership
|
- Describe the features of a sole proprietorship.
- Compare and contrast the two types of partnerships.
- List the main types of corporations and the advantages and disadvantages of each.
- Explain the various ways that a business can be purchased or merged.
- Identify other forms of business ownership and the reasons for not choosing a conventional form of ownership.
|
| 5 |
Small Business
|
Entrepreneurship
Starting a Small Business
Small Business Difficulties
Small Business Resources
|
- Define entrepreneur and describe the characteristics one should possess.
- Explain the steps in starting a small business and the importance of a comprehensive business plan.
- Analyze reasons why small a business may succeed or fail.
- Evaluate the resources a small business can use.
|
| 6 |
Management |
The Functions and Responsibilities of Management
Levels of Management
Planning
|
- Express the purpose of business management and its position in business procedures.
- Describe specific functions management serves and the various types of responsibilities.
- Define the levels of management and diagram a simple management structure.
- Examine the methods of planning management employs and how it affects the operations of a business.
|
| 7 |
Business Organizations
|
Centralized and Decentralized Authority
Broad and Narrow Span of Control
Departmentalization
Organizational Structure
|
- Examine both structures of authority and how each structure affects the management of a business.
- Assess the process of determining the optimum number of employees per member of management.
- Describe the various ways that a business can departmentalize its organization.
- Explain the different ways of structuring an organization.
|
| 8 |
Human Resource Motivation
|
Maslow's Hierarchy of Needs
Herzberg's Theory
McGregor's Theory X and Theory Y
Ouchi's Theory Z
Other Motivational Theories
|
- Explain Maslow's level of needs theory.
- Describe Herzberg's two factors.
- Differentiate between Theory X and Theory Y.
- Identify the aspects of Theory Z.
- Evaluate any additional theories that concern the motivation of employees.
|
| 9 |
Human Resource Management
|
- Planning and Needs Assessment
- Recruiting and Selecting
- Training and Developing
- Appraising and Compensating
- Turnover and Legal Issues
|
- Explain how human resources plans and assesses the company's hiring needs.
- Describe recruiting and examine how candidates are selected.
- Explain the different methods of training and development.
- Identify the ways a business appraises an employee's performance and the different forms of compensation.
- Describe the ways an employee can leave a business and explain the laws affecting employment.
|
| 10 |
Marketing |
- Purpose of Marketing
- Marketing Mix
- Market Research
- Marketing Environment
- Buying Behavior
|
- Describe the goals and purpose of marketing.
- Identify the four P's of the marketing mix and explain the significance of each.
- Examine the ways a business can collect data on its target group and how the information is used.
- Identify the factors that influence marketing strategies.
- Define consumers' buying habits and examine how marketers react to these habits.
|
| 11 |
Pricing Products and Services
|
Product Differentiation
Packaging
Branding
The Product Life Cycle
Price and Nonprice Competition
|
- Assess how and why a business differentiates its product lines.
- List what must be on a label and explain why there is legislation concerning this.
- Compare and contrast the major kinds of brand categories.
- Analyze the rise and decline of a product.
- Examine the ways a product can be competitive, based on both pricing and nonpricing strategies.
|
| 12 |
Accounting |
Accounting Versus Bookkeeping
The Uses of Accounting
The Accounting Cycle
Types of Financial Statements
Ratio Analysis of Financial Statements
|
- Differentiate the purposes of accounting and bookkeeping.
- Identify the uses of accounting as they pertain to a business.
- Illustrate the accounting cycle and describe the various steps.
- Examine the types of financial statements and the relevance of each.
- Demonstrate the different ratios used to asses the financial health of a business.
|
| 13 |
Financial Management
|
- Financial Planning
- Funding
- Capital Budgeting
- Loans
- Debt and Equity Financing
|
- Explain the need to plan and budget the flow of money in a business.
- Describe the sources of funding a business can seek for operating expenses.
- Illustrate the process of capital budgeting.
- Assess the different types of loans and the benefits associated with each.
- Compare and contrast debt and equity financing and the advantages and disadvantages of each.
|
| 14 |
Financial Institutions and Money
|
- The Function of Money
- Federal Reserve
- Types of Banking Institutions
- Nonbanking Institutions
- Technology in BankingN
|
- Explain the purpose and function of money.
- Classify the roles of the Federal Reserve System.
- Compare and contrast the types of banking institutions.
- Evaluate the merits of the different nonbanking institutions.
- Describe the various means of electronic banking.
|
| 15 |
Course Review |
|
- Review of the course topics
|
Introduction to Business Syllabus
