Director Website Experience


We are looking for a Director of Website Experience, who will be responsible for the optimization of the Straighterline.com website for both user experience and conversion rate optimization. The successful applicant will have a proven track-record of how to research, plan, implement, manage & report on successful projects and stand-alone optimization deliverables.  

Responsibilities
  • Responsible for the overall on-site user experience – from initial visit to enrollment – with an overall focus on driving improved conversion rates
  • Deliver & evolve the conversion rate optimization function both on core site as well as through landing page implementations and mobile experiences
  • Partner with wider marketing team – design, analytics, channel marketers – to develop and implement quality, integrated marketing campaigns.
  • Manage 3rd party vendors and tools
  • Plan, execute & manage high quality optimization projects and website usability audits.
  • Produce detailed audits and usability reports, identifying areas of opportunity to improve conversion through usability enhancements.
Desired Skills and Experience
  • BS Degree or equivalent
  • Experience with working on the creation, optimization and management of Websites and Landing Pages
  • Experience using A/B and multi-variant testing technologies such as Optimizely or Visual Website Optimizer
  • Strong Experience with web analytics & user behavior monitoring data
  • Experience with design and wireframing software
  • Understanding of JavaScript, HTML, CSS, mainstream CMS technology a plus
  • Ability to create internal & external relationships and build an environment around teamwork and collaboration
  • Strong business writing skills and ability to produce high quality documents
  • Strong interpersonal skills, particularly influencing and listening skills
  • Ability to act both tactically and strategically

Interested candidates can e-mail their resume and cover letter to [email protected] with the subject "Director Website Experience".