Careers at StraighterLine

Job Description:

StraighterLine.com, an innovative platform for college level course delivery is seeking professors and subject matter experts (SME) in the following content areas:

• Business, including Finance, HR Management, Employment Law and other topics
• Art History
• Graphic Design
• Animation
• Programming/Introduction to Computer Science
• Digital Photography
• Criminal Justice/Criminology
• Earth Science
• Nursing
• Pathophysiology
• Geography
• French
• Italian
• German
• Chinese (Mandarin)
• Other foreign languages

Candidates should have an advanced degree (Masters or above) in their subject area and have experience facilitating or teaching the course content areas in question.

Scope of Work:

Qualified individuals will work with StraighterLine to expand course resources, keep courses current, add new features and develop new courses. The following tasks may be included in the scope of work:

• Review/correction of test bank questions.
• Creation of new/alternative test bank questions relevant to the content and text
• Mapping of identified open educational resources to the course content and text
• Mapping of free/open text books (as an alternative to the proprietary text(s) already mapped to the course content
• Revision and update of exams
• Review of lesson materials to identify gaps in content, errors in content, broken links and/or bugs
• Development of alternative course formats
• Identification , deployment and evaluation of new features
• Creation of rubrics for final examinations (if applicable)
• SMEs will be engaged on a weekly basis as required with SL staff to identify deliverables and coordinate changes.

StraighterLine offers competitive contract-based compensation commensurate with experience.

To apply please send your resume and cover letter to jthibault @ straighterline.com with “Course QA/Course Development Candidate” as the subject. Please no phone calls.

StraighterLine is seeking a Director, Partner Marketing to drive partner marketing strategies with our growing base of academic and employer partners. This position is responsible for building and testing marketing strategies that leverage our academic and corporate relationships and ultimately lead to student growth. An understanding of how to market via on-line marketing channels such as display, e-mail marketing, social media, and search is required. This is an opportunity to join a fast paced, small and growing company that is revolutionizing higher education.

Core Responsibilities:

• Develop and test on-line marketing campaigns that leverage our employer and academic partnerships to exceed student growth targets
• Develop and test website targeting programs to academic and employee audiences
• Work with the Analytics team to develop thought leadership and white papers that illustrate the benefits of partnering with StraghterLine
• Determine the strategy and optimize e-mails to partner-generated student prospects and customers
• Work with the Analytics team to conduct quantitative assessment of Marketing tests and recommend and implement ideas for continuous campaign improvement
• Write creative briefs and give creative direction to internal and external designers and copywriters
• Liaise with Marketing peers to execute marketing programs
• Create webinars and information sessions for corporate and academic partners, their employees and students, and general StraighterLine prospects
• Manage and develop Partner Marketing Specialist
• Work with Sales to complete new academic and corporate partner onboarding and launch
• Manage programs within acceptable levels of advertising spend, contribution and customer lifetime value
• Maintain and coordinate academic and corporate conference sponsorship, exhibits, and registration
• Participate with Sales and Account Management on partner calls, as needed
• Other Marketing campaign responsibilities, as needed

Desired Skills & Experience

• 4 year college degree required -- academic focus in marketing, business, or quantitative field (i.e. engineering, math, etc.) preferred
• 5+ years working in a data-driven, multichannel, direct-to-consumer business
• 3+ years of experience with on-line customer acquisition in a test and learn environment (A/B and multivariate testing) required
• Experience with cobranded marketing, partner marketing, or affinity marketing preferred
• Ability to work autonomously and be a self-starter – applying broad “best practice” online customer acquisition principles to StraighterLine marketing campaigns
• Demonstrated management and cross-functional leadership skills
• Communicate effectively and clearly across various internal and external stakeholders
• Comfortable with quantitative and statistical concepts and their application to marketing
• Demonstrated ability to quickly and routinely prioritize – balancing the pursuit of opportunity and the application of resources appropriately for maximum benefit
• An analytical and results-driven approach to problem solving
• Flexible - adapts to a changing work environment while meeting company and department milestones

Position is located in Baltimore, MD. To apply, please submit your resume and cover letter to marketingjobs@straighterline.com with "Director, Partner Marketing" as the subject.

Job Description:

StraighterLine is seeking a Marketing Director to lead website design. We seek a proven leader with a track record in these areas who possesses strong project management, communication and analytical skills. This is an opportunity to join a fast paced and growing company that is revolutionizing higher education.

Core Responsibilities:

• Develop architecture documentation based on business requirements: sitemaps, wireframes, user interaction models, task flows, conceptual diagrams, prototypes and navigation maps
• Liaise with peers in Technology, Student Support, and Creative/Web Development to implement projects that improve user experience
• Conduct intelligence gathering on website conversion and usage via data analysis, interviews, working sessions, focus groups, competitor analyses and usability testing
• Conceive, execute and analyze website A/B testing strategies
• Manage a small team focused on Search Engine Optimization (SEO) strategies and implementation
• Manage web content projects and contract resources
• Work with Marketing Analysis to analyze website effectiveness

Desired Skills & Experience:

• Bachelor’s degree required -- academic focus in marketing, business, or quantitative field (i.e. engineering, math, etc.) preferred
• 5+ years working in a data-driven, direct-to-consumer e-commerce marketing role
• 3+ years of experience with UX design and strategy
• Demonstrated program expertise, knowledgeable of UX best practices, and can be “hands on” as necessary to complete work
• Knowledge of A/B and multivariate website testing
• Ability to quickly and routinely prioritize – balancing the pursuit of opportunity and the application of resources appropriately for maximum benefit
• Experience designing and using an enterprise content management system (Magento and WordPress a big plus)
• A collaborative and results-driven approach to problem solving
• Strong decision making and analytical ability
• Exceptional communication skills across various levels and stakeholders
• Experience with Google Analytics required; Google Experiments a plus

To apply, please submit your resume and cover letter to marketingjobs@straighterline.com

About StraighterLine

StraighterLine is a fast-growing education technology start-up that is revolutionizing the distance learning industry. As the company grows, we are seeking the right individual to join our talented team. This is an opportunity to gain real world experience while building connections with and being mentored by smart, innovative leaders in the industry.

About the Role

• Conduct data analysis to support Marketing and Business needs
• Extract and bridge insights from various data sources to make actionable recommendations
• Help define key performance metrics that will be used to track performance
• Perform analysis to help optimize marketing spend and campaigns
• Create and maintain marketing reports and dashboard

Requirements

• Pursuing a degree in engineering/ statistics/ mathematics or other technical field
• Microsoft Excel Power User Required
• Ability to communicate effectively (written and verbal) while working in cross-functional teams
• Results oriented with a willingness to do what is required to achieve the end goal
• Knowledge of SQL or SAS a plus

To apply, please send a cover letter and resume to dshah@straighterline.com

Job Description:

StraighterLine is seeking a Lead Designer to join our growing Marketing department. This position is responsible for developing and producing excellent individual graphic design while managing outside design contractors as needed. Media include e-mail marketing, web/paid advertising, cobranded marketing, and website content and marketing. We are looking for a proven leader with a track record for providing exceptional direct response creative assets with strong communication, creative, and time management skills. This is an opportunity to join and impact a fast paced, small and growing company that is revolutionizing higher education.

Key Responsibilities:

• Utilize best practices to conceptualize and produce graphic design and content for all online and offline marketing collateral
• Determine strategy and testing plan for creative in conjunction with Marketing & Analytics teams
• Proofread content and materials for spelling, style, content and assure consistency in terminology, voice, branding and message in communications
• Work closely with Development to ensure the seamless collaboration and overlap of UX and Graphic Design
• Direct all phases of outside contractor creative work from concept through production
• Oversee the evolution of the StraighterLine style guide and brand standards
• Approve and manage creative budget

Desired Skills & Experience:

• Minimum 4 years of design experience in a B2C marketing company
• Bachelor’s degree in Graphic Design preferred
• Strong on-line portfolio
• Excellent working knowledge of graphic design, brand development, digital marketing and the creative process
• Strong ability to provide clear creative direction and provide timely and helpful feedback to contract design resources
• Demonstrated expertise with B2C direct response marketing and/or on-line selling
• Experience sourcing, managing, and retaining creative contractors
• Deep Knowledge of: Adobe CS (Photoshop, Illustrator essential), HTML/DHTML, Flash/ActionScript
• Basic understanding of JavaScript, JQuery preferred

Position is located in Baltimore, MD. To apply, please submit your resume and samples of your design work to marketingjobs@straighterline.com with “Lead Designer” as the subject.

Get Hands On Marketing Experience

StraighterLine is a fast-growing education technology start-up that is revolutionizing the distance learning industry. As the company grows, we are seeking the right individual to join our talented team. This is an opportunity to gain real world experience while building connections with and being mentored by smart, innovative leaders in the industry. For the right candidate, there is a possibility for this position to be converted to a full-time role in the future.

About the Role

• Seeking an intern to work 20-30 hours per week supporting the Marketing team
• Assist with social media, internet marketing and business research functions
• Work cross-functionally with internal and external stakeholders

Requirements

• Pursuing a degree in marketing/communications or related field
• Ability to communicate effectively (written and verbal) while working in cross-functional teams
• Results oriented with a willingness to do what is required to achieve the end goal
• Motivated to work hard in a fast-paced company

If you are interested, please send your resume to cbabylon@straighterline.com with “Marketing Intern” as the subject.

StraighterLine is seeking an experienced Director of Data Warehousing to fill a leadership role. This individual will own responsibility for all aspects of enterprise data and reporting and as such will play a key strategic role within the growing StraighterLine organization. The successful candidate will need to be both a get-it-done, hands-on leader as well as a strategic thinker able to turn ideas into action. Responsibilities will include technical leadership of enterprise data and ownership of all enterprise reporting and dashboard development, playing a leadership role in the enterprise’s overall information strategy. This position reports directly to the CMO with dotted line responsibility to the VP, Technology.

Key Responsibilities:

• Manage the data warehouse and its roadmap
• Manage reporting and dashboard development and roll-out
• Design, build and launch new data models in production
• Design, build and launch new data extraction, transformation and loading processes in production
• Interface with business owners, engineers, and product managers to satisfy day-to-day data needs as well as to lead overall enterprise information strategy direction
• Design, develop, test, launch new reports and dashboards into production
• Build data expertise and own data quality
• Define and manage SLAs for all ETL jobs, reports and analytics
• Support all existing ETL and data quality processes running in production
• Work with Development to triage issues and drive to resolution
• Manage and implement on-going operations of hosted data solutions including security, user admin, and other administrative requirements

Desired Skills & Experience:

• Bachelor’s degree required; Computer Science , Engineering, or Mathematics focus preferred
• 5+ years of experience in data warehousing
• Expertise writing complex SQL queries
• Experience with MySQL databases and Unix/Linux operating system
• Hands on experience performing data profiling
• Experienced with schema design and Dimensional data modeling using Kimball methodology
• Hands on skills building custom reports and dashboards (Pentaho preferred)
• Solid experience in ETL design, implementation and maintenance (Pentaho preferred)
• Ability to analyze data to identify deliverables, gaps and inconsistencies
• Excellent communication skills to both technical and non-technical audiences
• Ability and interest in managing and communicating data warehouse plans to internal clients
• Ability to thrive in a dynamic and fast-paced environment and collaborate effectively with a variety of individuals

This position is based in Baltimore, Maryland. Interested candidates can e-mail their resume and cover letter to marketingjobs@straighterline.com with the subject "Director, Data Warehousing."