I got a brochure in the mail a few weeks ago. It was attempting to sell me a summer program that my kid – a recent college grad - could take to learn how to find a job and launch a business career.
The company that had created the program knows all the marketing “buttons” to push when addressing parents who are worried about their kids’ job prospects. The summer program will be held on the campus of a prestigious college, even though the program doesn’t seem to be run by that college exactly. The brochure is full of pictures of that campus – the verdant quadrangles, rolling hills in the distance, ivy-hung buildings, and all the window dressing. There are pictures of students who have supposedly emerged from the program. They are shown wearing suits and toting $400 brief cases as they walk into job interviews.
The program looks pretty good until you start to wonder about the cost, which isn’t given on the brochure. You have to call or email to request information. At that point, the program’s salespeople will come at you like you’re a carp at a shark convention. I bet that the program costs something on the order of about $10,000. You know the deal – if you have to ask how much it costs, you can’t afford it.
There Is a Better, Cheaper Way
If you’re about to graduate college (or if you have recently), there is a better, cheaper way, to learn what you need to learn in order to land a job. You can learn most of what you need to launch a business career right here online at StraighterLine. Some of our highly respected business courses include . . .
- Accounting I
- Accounting II
- Business Communications
- Business Ethics
- Business Law
- Economics I: Macroeconomics
- Economics II: Microeconomics
- Financial Accounting
- Introduction to Business
- Managerial Accounting
- Organizational Behavior
- Principles of Management
Better yet, you can take just about all of these courses online this summer for a whole lot less than $1,000. Check out StraighterLine’s innovative pricing plans. And because these courses are offered online, you can work a job and earn money over the summer months too.
With the money you save, you can buy one of those $400 briefcases for yourself and all your friends. And when the summer ends and the fall business cycle ramps up again, you can apply your new knowledge to getting the right job.
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